The principal advantage in having a clear cut objective of business is that it does not derail; the enterprise does not stray ...(1)... the direct route that it has set for ...(2)... Enterprises with well defined objectives can conveniently undertake ...(3)... and follow long range development policies. Recognition of objectives ...(4)... the temptation to compromise long range ...(5)... for short term gains and improves coordination in work and consistency in policy.
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